Archive for March, 2021

You might have noticed if you’re a regular reader of this blog that I am often reluctant to jump on the bandwagon of a booming market. Yes, it’s exciting and good for business, but as a market moves, I generally like to remain cautious. There is rationale for my reticence but even I have to admit the market is pretty hot right now and as a result, this is what I’m thinking… With respect to our media, I do think property headlines can be a little overcooked. I get it. But at times it can be frustrating when commentators rush to spruik... View article »

I am absolutely passionate about growth.  Growth for our clients and growth of our business is pretty much the key driver of everything I do. Every day, and remember, I’ve been working in this industry for over 30 years now.  I think that qualifies me as a survivor. It’s easy to sit back and revel in the opportunities that come with the current market strength but to be a survivor in residential real estate Morton has always been determined to outwit, outplay and outlast.  That said, I should highlight here that contrary to the approach often taken on the tv reality... View article »

Let me get straight to the point. Whilst there is a clear and valid focus on the extraordinary demand evident across the residential housing market, I think it important to highlight we are seeing a different level of demand for apartments. There is a two-speed market in place across Sydney right now and that does have consequences. It’s like right now everybody wants a house. Not just a home….they want a house. Perhaps it’s a response to the reality of living through COVID lockdown in an enclosed space, or maybe it’s a response to limitations on holidays and overseas travel but the difference... View article »

The release of the latest statistics certainly confirms the anecdotal evidence that we have entered very interesting territory in terms of the market. It raises heart rates and expectations but also some complications. The February Cooley Index reported an auction clearance rate of 84% with a staggering 85% of results secured above the reserve price. That is extraordinary and it’s equal parts terrifying for potential buyers and exciting for potential vendors. To be brutally honest it is also quite terrifying and exciting for real estate sales agents! Our team monitor market activity very closely. We watch the macro numbers coming out which reflect generic activity and... View article »

If there is one thing I know it’s that 99% of property purchases are the result of lengthy planning and very considered analysis. Very few people happen upon an auction and purchase on the spur of the moment!! I absolutely recommend a careful and considered approach, however, there are times when a subtle shift in the focus of that analysis might be of some benefit. The thing is, regardless of the strength or weakness of the market a key criteria in many…perhaps most…property searches is to ‘find a bargain’. I totally get that. Buying at a price with immediate opportunity for value growth... View article »