Ewan’s Blog

  • Residential reform
    Thursday 17 June 2021
    It is a debate that’s as inevitable as the changes in market dynamics which seem to always prompt the discussion. Any conversation on public policy around residential property is as technical as it is emotional and for those of us who work in the industry, it obviously has wider implications. Here are my thoughts. Look. It’s tough. Home ownership has been an aspirational goal for generations of Australians. It is therefore very relevant to acknowledge the current market makes that goal potentially out of reach for generations of Australians. How to respond is tricky. But it is definitely a debate worth...
  • Secret to success
    Wednesday 9 June 2021
    Last week I wrote about how our team of agents support the efforts of property buyers as they navigate the challenges of a very strong market. This week I thought I would discuss the work of our team supporting vendors because despite what you might think, listing in a hot market does come with challenges. So, what is the secret to success? As I have said many times before one of the most challenging things to manage when talking to potential vendors in a buoyant market is their expectations. Just as potential buyers are inclined to automatically add 10% to the estimated...
  • Who blinks first?
    Wednesday 2 June 2021
    Did you ever have a staring contest with friends or siblings? The challenge was not to be the one who blinked first!  It could be excruciating and incredibly frustrating as you tried desperately to resist the natural desire to react to the inevitable. Well, you know what? I think that’s what we are seeing in the residential property market right now. The weird thing about a staring contest is that the opposition is not actually the person sitting on the seat in front of you. It’s you. The competition is how long you can hold out against your own natural instinct....
  • Risk versus Reward
    Tuesday 25 May 2021
    I often think of the saying that if you want something done, ask a busy person to do it. I certainly think it’s true that the more you have to do the more you can do, but I also emphasise to our team as they juggle multiple properties, deadlines and responsibilities, that execution cannot come at the expense of excellence. Just getting the job done job should never be the only objective. I have always felt it incredibly valuable to focus discussion on the culture of business. At Morton, we talk about it a lot both within specific teams but also across...
  • Nothing to say
    Wednesday 19 May 2021
    I will admit there are some weeks when I struggle to decide what issue is important enough to discuss in this blog. I know those who know me will say that I’m rarely short of an opinion and never short of something to say but this is one of those weeks when I’m not sure what to write about. And to be very honest, I think that is a really good thing. So, here’s what I will say. There is a huge amount going on, but at the same time, there is really nothing extraordinary going on. And that’s great. At Morton, we’re...
  • The other FOMO
    Wednesday 12 May 2021
    There are a lot of acronyms in real estate but the one getting significant attention right now is FOMO. Many believe the strong market is being driven by the Fear Of Missing Out. I think there are many factors contributing to the current extraordinary levels of demand, but I also think it is important to be mindful that another type of FOMO may soon begin to influence the market. I think it’s inevitable that at some stage in the coming months the market will start to be impacted by a slightly different type of FOMO. A Fear Of Mortgage Overload. There...
  • Diversity and service
    Wednesday 5 May 2021
    Over recent weeks we have been hiring. It’s exciting to be expanding our team and fascinating to really focus on what experience and qualities make for a successful real estate professional. I’m very proud of the fact our team is as diverse as the precincts in which we specialise, the properties we manage and sell, and the clients we aim to service. So, what do the team at Morton each have in common? Our team is incredibly diverse in age, experience, education, and ethnicity. I love that we have people on staff who together can speak over 25 different languages. It’s a little embarrassing...
  • Motivation to Move
    Wednesday 28 April 2021
    There has been a significant focus on financial factors fuelling the booming residential property market. Fair enough, but in my opinion, not enough consideration is given to the equally important fact that regardless of the booming prices achieved, not enough owners are motivated to actually list and sell. What’s the answer to that problem? Right now there are not enough properties being offered for sale. As I’ve mentioned in previous blogs CoreLogic reported that listings across the country throughout March were -25.5% below the five-year average. And CoreLogic explained that even though supply is increasing it is still not keeping pace with...
  • The (multi) million-dollar question
    Wednesday 21 April 2021
    When will it end? It is a question we asked many times over the past year especially in relation to COVID restrictions but right now it feels pertinent to ask how long can the current market intensity last? That’s really the million-dollar question but there are some things I think we should always keep in mind…. As well as the extraordinary growth in values there was a 23% increase in house and unit sales across the country in March. This combined with listing volumes sitting 26% below the five-year average. This level of extreme demand isn’t going to last forever.  I...
  • High Speed, High Pressure Profession
    Thursday 15 April 2021
    I recently recommended our team watch the Netflix series ‘Drive to Survive’. I started watching it for pure entertainment but was surprised that as well as high-drama I actually saw significant parallels between the high-speed, high-stakes world of Formula One racing and Sydney residential property…and thankfully many differences too! While residential property is obviously not a life or death profession it is a high pressure, high-stakes environment. We are often supporting our clients as they make decisions around their biggest financial investment, their life savings, their home. To deliver the right outcomes for our clients and achieve success in our profession requires...