Posts Tagged ‘morton real estate’

Diversity and service

Over recent weeks we have been hiring. It’s exciting to be expanding our team and fascinating to really focus on what experience and qualities make for a successful real estate professional. I’m very proud of the fact our team is as diverse as the precincts in which we specialise, the properties we manage and sell, and the clients we aim to service. So, what do the team at Morton each have in common? Our team is incredibly diverse in age, experience, education, and ethnicity. I love that we have people on staff who together can speak over 25 different languages. It’s a little embarrassing to... View article »
Posted in Ewan's Blog on 5th May, 2021

The (multi) million-dollar question

When will it end? It is a question we asked many times over the past year especially in relation to COVID restrictions but right now it feels pertinent to ask how long can the current market intensity last? That’s really the million-dollar question but there are some things I think we should always keep in mind…. As well as the extraordinary growth in values there was a 23% increase in house and unit sales across the country in March. This combined with listing volumes sitting 26% below the five-year average. This level of extreme demand isn’t going to last forever.  I say that... View article »
Posted in Ewan's Blog on 21st April, 2021

High Speed, High Pressure Profession

I recently recommended our team watch the Netflix series ‘Drive to Survive’. I started watching it for pure entertainment but was surprised that as well as high-drama I actually saw significant parallels between the high-speed, high-stakes world of Formula One racing and Sydney residential property…and thankfully many differences too! While residential property is obviously not a life or death profession it is a high pressure, high-stakes environment. We are often supporting our clients as they make decisions around their biggest financial investment, their life savings, their home. To deliver the right outcomes for our clients and achieve success in our profession requires a high... View article »
Posted in Ewan's Blog on 15th April, 2021

Opportunity from uncertainty

It’s really quite hard to fathom the precipice we were standing on this time last year. When we went into lockdown in March the uncertainties in terms of the economy, our health and the future felt extensive and extreme. And so it feels equally extraordinary that just one year on we find ourselves in a place where Sydney achieved an increase in property values of 3.7% in March. What do we take from that kind of turnaround…. There are a couple of ways you can look at the rapid return of value in the Sydney property market and in my opinion both are equally... View article »
Posted in Ewan's Blog on 7th April, 2021

This is what I’m thinking…

You might have noticed if you’re a regular reader of this blog that I am often reluctant to jump on the bandwagon of a booming market. Yes, it’s exciting and good for business, but as a market moves, I generally like to remain cautious. There is rationale for my reticence but even I have to admit the market is pretty hot right now and as a result, this is what I’m thinking… With respect to our media, I do think property headlines can be a little overcooked. I get it. But at times it can be frustrating when commentators rush to spruik... View article »
Posted in Ewan's Blog on 31st March, 2021

Be a survivor

I am absolutely passionate about growth.  Growth for our clients and growth of our business is pretty much the key driver of everything I do. Every day, and remember, I’ve been working in this industry for over 30 years now.  I think that qualifies me as a survivor. It’s easy to sit back and revel in the opportunities that come with the current market strength but to be a survivor in residential real estate Morton has always been determined to outwit, outplay and outlast.  That said, I should highlight here that contrary to the approach often taken on the tv reality... View article »
Posted in Ewan's Blog on 25th March, 2021

Market Acceleration

Let me get straight to the point. Whilst there is a clear and valid focus on the extraordinary demand evident across the residential housing market, I think it important to highlight we are seeing a different level of demand for apartments. There is a two-speed market in place across Sydney right now and that does have consequences. It’s like right now everybody wants a house. Not just a home….they want a house. Perhaps it’s a response to the reality of living through COVID lockdown in an enclosed space, or maybe it’s a response to limitations on holidays and overseas travel but the difference... View article »
Posted in Ewan's Blog on 17th March, 2021

That little bit more

The release of the latest statistics certainly confirms the anecdotal evidence that we have entered very interesting territory in terms of the market. It raises heart rates and expectations but also some complications. The February Cooley Index reported an auction clearance rate of 84% with a staggering 85% of results secured above the reserve price. That is extraordinary and it’s equal parts terrifying for potential buyers and exciting for potential vendors. To be brutally honest it is also quite terrifying and exciting for real estate sales agents! Our team monitor market activity very closely. We watch the macro numbers coming out which reflect generic activity and... View article »
Posted in Ewan's Blog on 10th March, 2021

Here’s the deal

There are some numbers I think are important for people to know when digesting the big headlines about big prices we are seeing with regularity right now. They’re numbers that are growing, but not in the way you might expect. So, here’s the deal. I’m sure nobody would disagree with the idea that in Sydney we are a little bit obsessed with the property market. Auction clearance rates and property values are the subject of endless debate around dinner tables and on the sidelines of Saturday sport. But here’s the interesting thing: Talk doesn’t automatically translate into action. I saw some numbers recently that revealed the average... View article »
Posted in Ewan's Blog on 17th February, 2021

The boom bandwagon

I’m usually loathe to jump on the bandwagon of reports about booming markets and unprecedented demand, but right now it’s hard to ignore, so here’s my take on it. Firstly, let me say that I do appreciate the confidence that comes from positive press.  The impact of positivity on property prices is as powerful as this sentence is problematic to read out loud!  The fear of missing out is very real and across all our offices we are already seeing increased activity across the market in 2021. However, I always challenge our team to consider if the burst of activity is sustainable. ... View article »
Posted in Ewan's Blog on 10th February, 2021