Ettiene West’s Success Story – 1712/28 Harbour Street, Sydney

Achieving a successful outcome in a shifting market requires persistence, strategic thinking and a strong focus on relationships. This was clearly demonstrated by Etienne West from Morton Real Estate in the sale of a premium Sydney CBD apartment, where adaptability and consistent follow up proved key to securing the right buyer.

Initially launched as an auction campaign, changing buyer sentiment and withdrawn offers prompted a strategic pivot, which Etienne navigated with confidence and composure. Rather than relying solely on active enquiries, he leveraged Morton’s extensive buyer network, reconnecting with past prospects and nurturing long term relationships. One such connection, originally established in 2025, ultimately led to the successful purchaser. Despite modest early momentum across numerous inspections and viewings, Etienne’s proactive and consistent follow up ensured every opportunity was fully explored.

As timing became increasingly important, with the seller considering leasing the property, Etienne moved decisively to secure a result. He coordinated a seamless and efficient exchange process that aligned with the needs of both buyer and seller. Managing a high volume of enquiries and contract requests, he maintained clear communication and confidence throughout the campaign.

The final result left both parties highly satisfied, reflecting an outcome built on trust, resilience and a commitment to seeing the process through. This success underscores the value of long term relationships and experienced guidance when navigating Sydney’s evolving property market.