Sell With Us

Sell With Us

The Morton team of residential specialists provide premium service, communication, marketing, and negotiation skills to deliver the best possible property outcomes for our clients.

Morton agents focus on establishing strong, trusted, and informed professional relationships with clients. We work to understand the motivations, priorities and pressures of our clients and aim to provide a bespoke service based on those unique individual client goals.

Our team have worked for years in the precincts in which Morton specialises. We know the communities, we know the people, we know the buildings and the values.  We know how to present, promote, and market the very best qualities of every home in those precincts to deliver the best property result for our clients.

Our Success
Industry awards can give an indication of an agency’s standing within the real estate industry. Morton has received awards in multiple categories over the past 18 years, including most recently the REIA National Awards for Excellence ‘Residential Sales Team of the Year’ in 2020 and 2021. For more information, visit our Awards page.

Market Share
The benefit of choosing a local area expert comes down to the finer details of their marketing campaign. Morton sales agents are local area experts who can communicate what you love about the area and its community. As well, Morton sales agents have an extensive list of potential buyers who missed out on purchasing other property in the area they could introduce to your property.

Days on Market
When selling your property, it’s essential to choose an agent who can get you the best result in a reasonable time frame. Along with the inconvenience caused by a drawn-out sales campaign, in most cases there is also downward pressure placed on the eventual selling price. Regardless of whether a property is being sold by private treaty or auction, Morton conduct intensive sales campaigns designed to generate the maximum levels of interest and competition from buyers. This delivers our sellers the best possible result in the shortest possible time frame.

Auction Clearance
Morton’s auction clearance rate is consistently above the Sydney average and often reaches a 100% auction clearance rate. Why is this? Morton agents are highly trained in the auction process and have an intensive strategy of communication and presentations designed to drive buyer interest and build anticipation in the lead up to auction day.

Office Locations
Morton operates differently to most real estate brands. We are not a franchise, and our offices share resources and clients to ensure the best results. Our offices are in Circular Quay, Pyrmont, Woolloomooloo, Green Square, Crows Nest, Newington, Riverwood, and Penrith, and have been strategically placed to ensure you of both a local area expert plus the backing of our entire Sydney team.

Service & Communication
It’s crucial you can always communicate freely with your agent. Effective two-way communication is essential for you to make an informed decision and achieve the best result. Our 100% commitment to delivering personalised, professional, and focused service and communication has allowed us to achieve a reputation for exceptional results while building a loyal and growing client base.

Real-Time Agent
We appreciate our clients are busy people who are often time poor. Real Time Agent is a point-of-sale platform that solves this problem, by digitising key steps in the property journey. With our use of the Real Time Agent platform, the signing of Sales Agency Agreements and Sales Contracts can now legally be signed ‘on the glass’ from anywhere in the world 24/7.

Buyer Database
Every agent will tell you that they have a database of buyers. The key question you need to consider is how the agent interacts with their buyers. You need to ensure that the agent you choose regularly interacts with the buyers on their database through a variety of communication channels. At Morton Real Estate we combine email alerts with phone calls to all our buyers, whose property requirements match your property. This email currently receives a 67% open rate in comparison to the industry standard of 18%, which directly translates to more potential buyers considering your property as soon as it is listed.

Campaign Strategy
When you choose to sell with Morton you are not just listing with one agent but with an entire team of professionals dedicated to excellence. The key to achieving a successful sales result is to ensure that your property is exposed to the maximum possible potential buyers. Our goal, like yours, is to achieve the best possible price for your property. Our commitment to excellence ensures that more than 75% of our sales achieve a result within or above our estimated price range. The time a property sits on the market directly correlates to the result achieved and currently properties listed with Morton spend on average less than half the time on the market than our competitors.