Ettiene West’s Success Story – 39/155 Macquarie Street, Sydney

From day one, Ettiene and his team committed to an auction strategy designed to create urgency and drive buyer competition. A targeted marketing campaign saw every buyer who had inspected Macquarie Street properties over the previous 12 months personally contacted, while additional qualified purchasers were reached through tailored email invitations and ongoing follow-up. The team's hands-on approach generated 63 enquiries, attracted 25 buyer groups, and led to 12 inspections across the 31-day campaign, including multiple second and third viewings. By ensuring the property was presented at its very best and consistently reinforcing its unique advantages, the team maintained strong buyer interest throughout the campaign. A well-attended auction, supported by invitations to building residents and strategically timed at 9:45am to capture the apartment's natural morning light, further strengthened competition.

The result exceeded expectations. Selling under the hammer on 17 August 2026, the property achieved a sale price well above its $5.5 million auction guide and surpassed reserve, delivering an outstanding outcome for the vendors despite challenging market conditions. This successful Sydney apartment sale highlights Ettiene West's ability to combine targeted marketing, auction expertise, and genuine client care, supported by the strength of the Morton Real Estate team, to consistently deliver exceptional results for their clients.