Ettiene’s Success Story – 85/1 Macquarie Street, Sydney

Sold 13th August 2025 | by Ettiene West

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Vendor of 85/1 Macquarie Street, Sydney engaged Sales Executive Ettiene West from Morton Real Estate to sell their uniquely designed ‘drum apartment’, named for its striking round living room windows. The owner was living in the property, which was already well presented, but Ettiene saw an opportunity to elevate its appeal further. By bringing in a stylist to make subtle enhancements, such as repositioning furniture and adding key decorative pieces, he ensured the apartment stood out in a competitive market.

14

Groups inspected

17

Days on Market

4

Contracts issued

37

Enquiries

Ettiene’s campaign was strategically timed and executed, with the property attracting strong interest from the outset. One buyer, who had previously missed out on another apartment in the building, was kept engaged through consistent weekly contact. When this property came to market, he was among the first to inspect. With 14 groups through, 37 enquiries, and 4 contracts issued over just 17 days, Ettiene’s approach combined market insight with personalised buyer engagement. The property was scheduled for auction on 23 August, but sold prior – after Ettiene’s media interview had already aired, demonstrating the strength of the campaign and buyer confidence.

The successful sale, achieved confidentially before auction, was a result of Ettiene’s proactive communication, attention to presentation, and deep understanding of buyer motivations. This campaign reflects Morton Real Estate’s broader commitment to delivering tailored strategies, exceptional service, and standout results in Sydney’s premium property market.

Ettiene West

Sales Executive