Ian Qiu’s Success Story – 100/313-369 Harris Street, Pyrmont

From the outset, the campaign was built on clarity and structure. With firm instructions that the property was not to be sold prior, the focus was on creating a fair and open auction environment. Ian Qiu and his team led the four-week campaign with a strong emphasis on communication, keeping all 20 contract holders engaged through regular updates, buyer feedback, and support with due diligence. Team Qiu's goal was always to move forward with the auction while ensuring a smooth, transparent, and inclusive experience for everyone involved. This proactive approach ensured that interest remained high, even as some buyers explored other options.

To maximise appeal, team Qiu recommended a full refresh of the one-bedroom apartment, including full full repainting, professional cleaning, and new carpeting. These enhancements, combined with a transparent price guide of $600,000, helped attract 62 inspection groups and 48 enquiries. The strategy paid off on auction night, with seven registered bidders and 11 competitive bids pushing the final sale price to $660,000—$45,000 above reserve.

The result was a win for all involved. The vendors were pleased with the premium outcome, and the first home buyer was over the moon, having finally succeeded in a competitive market. This campaign reinforced the power of auctions when paired with honest guidance, market-aligned pricing, and consistent buyer support. For Ian, it was a reminder that transparency and trust are just as important as strategy in achieving a successful sale.