Ian’s Success Story – A14/14 Quarry Master Drive, Pyrmont

Sold 1st July 2025 | by Ian Qiu

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At Morton Real Estate, we pride ourselves on delivering results that align with our clients’ goals and to exceed them where possible. This was exactly the case when Sales Executive Ian Qiu led the successful sale of a beautifully maintained family home for $1,570,000 on 1 July 2025. The vendors who were a young family preparing to upsize, had already committed to another property, making a timely and seamless sale essential. Ian understood the urgency and crafted a strategy that would not only meet their timeline but also secure the best possible outcome.

22

Groups inspected

16

Days on Market

5

Contracts issued

55

Enquiries

$1,570,000

Sold Price

Ian implemented a targeted four-week auction campaign, designed to create urgency and attract serious buyers quickly. With high-impact advertising and carefully curated lifestyle imagery, the property stood out online, generating strong emotional engagement from potential buyers. To accommodate the family’s needs, inspections were limited to just two per week, ensuring minimal disruption while maintaining momentum. Within just two weeks, Ian had issued four contracts and received two strong offers, ultimately identifying a buyer whose interest and offer significantly outpaced the others.

Thanks to Ian’s strategic foresight and negotiation expertise, the property was sold in just 16 days, well ahead of the scheduled auction. The buyer not only offered a premium price but also proposed a settlement date that perfectly aligned with the vendors’ plans, ultimately eliminating the need for bridging finance. The vendors were extremely grateful and relieved, pleasantly surprised by how quickly and smoothly the process unfolded. This success story is a testament to Ian’s ability to combine market insight, empathy, and precision to deliver exceptional results under pressure.

Ian Qiu

Sales Executive