James’s Success Story – 305/320 Harris Street, Pyrmont

A young professional couple engaged Sales Executive James Crow from Morton Real Estate to sell their Pyrmont apartment as they prepared to relocate north and upsize to start a family. With a new home already in sight, timing was critical. They needed to sell by a specific date and were seeking a stress-free process that delivered the best possible price. James stepped in with a clear plan, navigating the added complexity of selling with a tenant in place while ensuring consistent communication and respectful access throughout the campaign.

Having recently sold another apartment in the same building, James was able to leverage existing buyer interest and his local database to generate momentum. Despite a slower market and fewer active buyers in this price range, he worked tirelessly to build competition in the final hours before auction. With 44 enquiries, 12 inspections, and 5 contracts issued over 30 days, the campaign culminated in a successful auction. A last-minute buyer, nurtured by James through careful guidance and reassurance, drove bidding higher than expected, helping secure a $985,000 sale.

The vendor was present on auction day and thrilled with the result, praising James for his market knowledge and expert handling of both buyer and seller expectations. This campaign highlights Morton Real Estate’s dedication to delivering results under challenging conditions and showcases the seamless teamwork between James and Jordana—whose behind-the-scenes efforts helped turn a complex sale into a smooth and rewarding experience for all involved.