Konstantin Melnikov’s Success Story – 1309/10 Atchison Street, St Leonards

Sold 24th March 2025 | by Konstantin Melnikov

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The campaign for the one-bedroom apartment at 1309/10 Atchison Street, St Leonards, began with an off-portal strategy for the first three weeks. Despite launching in a dry and uncertain market, team Melnikov was committed to executing a strong, tailored strategy.

17

Groups inspected

2

Contracts issued

38

Enquiries

$685,000

Sold Price

From the outset, Sales Executive Konstantin Melnikov maintained transparent communication with the vendor, highlighting the volatile market conditions and allowing the vendor to make an informed decision to proceed. This trust and clarity set the tone for the rest of the campaign.

To ensure maximum exposure, team Melnikov implemented multiple methods:

  • Personally contacting buyers from our database with matching requirements
  • Conducting direct letter drops to the surrounding area
  • Running targeted social media boosts
  • Conducting attendee recalls from previous similar campaigns
  • Consistently updating all active buyers with relevant property-specific updates to reignite interest

Kon's relentless efforts paid off, despite the challenging market. We conducted 20 viewings and attracted 17 groups of interested buyers. Throughout the campaign, Kon's proactive and resourceful approach ensured that every potential buyer was well-informed and supported, building their confidence and encouraging strong offers.

Once we secured a serious buyer, the team went all in—equipping the buyer with all necessary information and support to build confidence and extract a strong offer. The property was sold on 24th March 2025 for $685,000. This result was achieved through 36 enquiries and the issuance of two contracts.

This campaign highlights not only our standard operating procedures but also our ability to adapt and excel in challenging conditions. By staying committed, resourceful, and proactive, we delivered an outstanding result for our client, showcasing the exceptional skills and dedication of Konstantin Melnikov.

Turning challenges into opportunities, this success story is a perfect example of our unwavering commitment to excellence.