David’s Success Story – 17 Durant Street, Penrith

Vendors Cassandra and Adam Selby engaged Sales Executive David Lipman from Morton Real Estate to sell their investment property in Penrith after relocating to Queensland. With tenants vacating, their goal was to sell quickly and at a strong price. David stepped in with urgency and precision, coordinating repairs, styling, and marketing to launch the campaign within just one week of the property becoming vacant, ensuring no time was lost in capturing buyer interest.

David implemented a strategic auction campaign, supported by high-quality photography, video content, and well-attended open homes. His deep market knowledge and experience with similar properties in the area helped build buyer confidence, while his proactive approach to pre-auction negotiations proved critical. By identifying serious buyers early and educating them on the auction process, David was able to secure a $1,200,000 sale—$100,000 above the guide price, before the auction even took place.

The result was a win for all parties. The buyers were thrilled to secure the property ahead of auction, and the vendors achieved both their price and timeline goals. With 16 inspections, 13 enquiries, and 8 contracts issued over just 23 days on market, this campaign is a clear reflection of Morton Real Estate’s commitment to delivering exceptional outcomes through strategic planning, market expertise, and a client-first approach.