I will admit there are some weeks when I struggle to decide what issue is important enough to discuss in this blog. I know those who know me will say that I’m rarely short of an opinion and never short of something to say but this is one of those weeks when I’m not sure what to write about. And to be very honest, I think that is a really good thing.
So, here’s what I will say.
There is a huge amount going on, but at the same time, there is really nothing extraordinary going on. And that’s great. At Morton, we’re all just getting on with our jobs.
The teams are flat out busy. We are back to leasing properties at pre-pandemic levels with very healthy returns, and our sales team is turning listings around with an average of just 27 on market.
Yes, demand is very strong. Yes, that means our team are working hard to negotiate the strongest possible results for vendors. Agent Noel Jenkins secured a record-breaking $6.2 million in an off-market deal for a property in The Wharf at Woolloomooloo just last week.
But the fact remains that all in the Morton team are actually doing what they always do.
They are doing what they do regardless of the state of the market. They’re connecting with potential buyers and vendors, supporting clients with clear, factual information and market analysis whilst also remaining very focussed on delivering quality, tailored marketing campaigns and seamless back-end administration.
That’s what we do.
We don’t need headlines or hysterics to get motivated.
Of course, in my humble, and obviously slightly biased opinion, what sets Morton apart is the combined experience of our team and the culture that exists across our business where knowledge and ideas are shared, and everyone is motivated by a desire to continually grow and improve as a real estate professional.
So, while this blog doesn’t say much what I hope you’ll recognise is it actually says everything.
We do what we do, and we do it very, very well to ensure we deliver the very best outcomes for our clients.